Posted By: C. Harrison/March 15, 2016
GLOBAL ATHLETICS & MARKETING
RECASTING ADIDAS GRAND PRIX
According to an official statement from official at Adidas Grand Prix, after more than a decade of exciting meets at Icahn Stadium in New York City, Global Athletics & Marketing, Inc., and its partner, Adidas will shift the focus of the Adidas Grand Prix, to producing a city street event this June featuring elite distance and sprint races as well as popular field events such as the pole vault and long jump. The meet will continue to highlight the Dream 100 and Dream Mile races, which have become an end of season fixture for the top prep athletes in the country.
“over 11 years of producing a high caliber event at Icahn Stadium have advanced the sport of track and field in the U.S.” stated Mark Wetmore, President of GA&M and director of the meet since its founding in 2005. We are proud of what we’ve accomplished and honored by the devotion of our many fans over the years. It’s been a pleasure to give them the chance to see their favorite athletes and often their national heroes in person. It’s been a great run on Randall’s Island, and now we’re looking ahead to producing a new event that will bring the sport to a whole new audience.”
Over the years, the Adidas Grand Prix, has hosted two world Records and more than 20 National Records and its fans have had the privilege of witnessing nine performances that were the fastest ever recorded on US soil. In 2010, it became one of the original meets on the international Diamond League circuit.
“Our proud participation in the coveted Diamond League has been an important relationship for our brand, our fans and athletes alike,” said Adrian Leek, General Manager of Adidas Running. Looking forward, we’ll aim to carry the momentum we’ve established with the Adidas Grand Prix into an event that further supports our brand strategy.”
Robert Clarke, CEO of Irie Jam Media, stated that they would like to continue to work with Global Athletics & Marketing and the Adidas Grand Prix, partners.
Plans for the new event are expected to be announced in early April.
