{"id":4056,"date":"2017-06-30T07:52:05","date_gmt":"2017-06-30T07:52:05","guid":{"rendered":"http:\/\/bundiblog.com\/blog\/?p=4056"},"modified":"2017-07-04T23:51:49","modified_gmt":"2017-07-04T23:51:49","slug":"why-jerk-fest-is-working-for-vp-records-and-partners-in-florida-new-york-washington-d-c","status":"publish","type":"post","link":"https:\/\/bundiblog.com\/blog\/?p=4056","title":{"rendered":"WHY JERK FEST IS WORKING FOR VP RECORDS AND PARTNERS IN FLORIDA, NEW YORK & WASHINGTON D.C."},"content":{"rendered":"

THE EXCLUSIVE WITH PATRICIA CHIN<\/em><\/h3>\n

\"\"<\/a><\/strong><\/p>\n

photo credit: VP Records<\/strong><\/p>\n

Written By Editor: <\/strong>C. Harrison\/6\/12\/2017\/ <\/strong>5:51PM modified 4\/4\/2017<\/strong>,<\/p>\n

New York, NY…Patricia Chin, was recently given\u00a0the Caribbean American Legacy Award\u00a0June 2, 2017, presented to her by the Queens Tribune News Paper, for National Caribbean -American Heritage Month. The 80 year-old, is a monarch in the VP Records Family. She is a stalwart and patriarch in her community, a gigantic leader in business to the Island of Jamaica\u00a0and is respected globally for being the largest distributor of Reggae Music. She sits at the helm of VP Records Group and its Label, a respected and established Reggae Music Label empire that is seen as the hub for the distribution\u00a0of Reggae, Soca and other music genres.\u00a0\u00a0Patricia Chin, is\u00a0quiet yet\u00a0a stern and savvy business woman who came from humble beginnings.<\/p>\n

Pat Chin, as most people call her started her journey as a simple dressmaker, at the age of 12. \u00a0Later, \u00a0she attended College, at the University of the West Indies–where she was studying to become a nurse and it was there at age 18, she got pregnant with\u00a0her first child Chris Chin, and got married by March 14th 1958. In the intrim of the following Patricia and her husband had been working with Ronald Chin,\u00a0selling used records on East St. in Kingston, in\u00a01957.<\/p>\n

The real venture and solid business opportunity for the Chins came\u00a0 in the ladder portion of 1958, when they entered into business for themselves.\u00a0Patricia and her husband moved to 17 North Parade St. and rented a portion of an existing restaurant and started Randy’s Records ..By 1962 Patricia Chin would be blessed with a second child, Vincent “Randy” Chin, there until 1967 the Chins\u00a0 with the help of Patricia’s father and money from the retail record store \u00a0business purchase 17 North Parade Street and build studio 17 upstairs. By 1969\u00a0Patricia Chin and her family proved that they had the formula to build success…they\u00a0also purchase 18 North Parade\u00a0Building and expanded their studio. At this time Keith Chin came to live with them-Vincent’s brother…who produced many hit \u00a0labels at that studio\u00a0including a Label called Impact.<\/p>\n

Venturing out , on a groundbreaking move\u00a0in 1977s, Vincent, Chris, & Clive Chin, would moved to the United states. Here, the Chins made the move to New York City, Brooklyn, where they work at a record store called VP Records Mart…selling and distributing records. once again proving to harvesting success. At this juncture\u00a0of success, by\u00a01978, Patricia Chin, who was still running the business in Jamaica made\u00a0her move to the United States, joining her family;–from here\u00a0the duo\u00a0Patricia and Vincent, surged forward seeking new adventures in business\u00a0which didn’t take long time because\u00a0by 1979, Mrs. Pat and her husband rented a small store at 170-03 Jamaica Ave, Queens New York. Patricia also has a daughter Angela Chun<\/p>\n

There for one year, they would get yet another good fortune,\u00a0in 1980 they secured and bought the building at 170-21 Jamaica Ave, Queens New York, today VP Records, the flourishing retail store. Proving fruitful and reaching more success\u00a0Patricia\u00a0\u00a0and her husband would made one more purchase in Queen, by 1991, VP Records bought the building at 89-05 138 Street.\u00a0There after Chris would reconstruct the business.<\/p>\n

Steadfastly-moving forward in\u00a0Queens,\u00a0by\u00a01993, \u00a0and because of the success\u00a0at the\u00a0retail store on Jamaica Ave, \u00a0VP Records became incorporated;-It was now\u00a0 called the VP Records Label,The Label\u00a0have called\u00a0Queens homestead todate. The VP, in VP Records Label, derived from the Chins first names. The VP Record Label, going forth was history in the making.\u00a0 And on an overall level the Chins have been in business\u00a0 60-years,\u00a0VP Records\u00a0Group 38-years and the newly formed VP Record\u00a0Label\u00a0has been in service for 24-years.\"\"<\/a><\/p>\n

photo credit: C. Harrison<\/p>\n

The following is the intricate of the festivals with my interviews<\/strong><\/p>\n

According to Patricia Chin, the implementing of a Jerk Festival, at the Roy Wilkins Park venue, Queens New York , spread from Florida now reaching the shores of Washington D.C, was the idea of Grace Kennedy LTD and partners wanting a partner to do the festival here in New York, It worked out well for us.<\/p>\n

“In 2016, we VP Records Group, wanted to do\u00a0the festival in Washington DC, where people were asking us to come. We did and it turned out to be very successful.”\u00a0 “Food and music goes together and being around family and children makes sense, so put together its common sense,” noted Mrs. Pat.<\/p>\n

Marketing Coordinator for Grace Kennedy LTD, Eddy Edwards, when interview May 23, bolstered Mrs. Pat’s\u00a0sentiments regarding the formation and vision of the Festival. He said, “For us it was a natural fit.”\u00a0 “We wanted\u00a0 a partner and we learned that VP Records had an interest in doing the event.”<\/p>\n

“We saw it as a natural match in food and music.”\u00a0 “It’s natural that two separate entities would work together to produce this festival and working with VP proved to be good experience. I look forward to a long and prosperous relationship,”\u00a0Edwards stated.<\/p>\n

Additionally, on what VP did right or wrong over the years Pat Chin voiced the following: “What we have done right is to make Jerk Fest, stay a family Fun Day.”\u00a0 “The Caribbean like festivals so we try to make it as safe as possible. We have cultural settings, family fun things, like food, Soca, Gospel, Reggae, Oldies Reggae, Lovers Rock and R&Bs. We also try to make it like the Islands. We carry New York, NY, Queens, Bronx, Brooklyn, Long Island and New Jersey.”<\/p>\n

“What we have gotten wrong we have corrected. We had a back log on the web portion of building up the brand in the first year and now we have since corrected it. We have also improved\u00a0 how the entrance of the venue is entered. And we have limited the numbers of vendors. Now we only carry 35 vendors and class Jerk Fest,\u00a0as an established brand,” articulated\u00a0Mrs. Chin.<\/p>\n

Moreover, the very humble\u00a0yet shrewdly incline\u00a0businesswoman,\u00a0\u00a0when asked what was the biggest significance for putting on Jerk Festivals in 3 different states, she noted again,\u00a0we get request from people wanting\u00a0us to do Jerk festivals.\u00a0 Again, we keep it safe and tight and it’s a brand and family day. She\u00a0 noted\u00a0that for example , “the DC addition, was kept on the road on Pennsylvania Ave, in Washington D.C. between 12th and 14th\u00a0Street, NW Washington. It was roped off and the Washington establishment came out and supported us big time.” We literally got Nine Thousand<\/strong> people to come out, the Washington community got to come together and enjoy the day. They got to enjoy\u00a0Caribbean food, music and culture. All the staffs and vendors enjoyed it\u00a0 and looked forward to it again,” she explained. Noting here that the 2017, Washington D. C. Jerk festival , was a total success<\/strong><\/p>\n

In spite of selling off its British counterpart, VP Records, according to Mrs. Pat, is the same everywhere. She referenced the fact that 80% of the company is the same and 20% is new via the festivals and vendors.\u00a0\u00a0 “We promote as well as the vendors promote.”\u00a0 “All of the vendors are getting what they are putting into it. We want them to also be successful. As far as getting permits it gets easier.”<\/p>\n

In addition, and to gain more insight of the day to day intricates of the festivals, I further collaborated with Richard Lue, VP’s Marketing Manager, in an interview on May 27, where he explained the essence of how and the day to day necessities of putting on some of the biggest festivals in the north east.<\/p>\n

According to Mr. Lue, “Usually we start one year to six months in advance to prepare before the shows, by reaching out to vendors first. For example, for the DC leg, we began to prepare one year in advance because after the show last year\u00a0 I found that we were on the street so, this year, we reached out to a different venue and we got the RFK Stadium.<\/p>\n

“Six months out we do the paper work. Then three months out we reach out to the vendors enticing them with better packages. Two months in we bring in the street teams to push the promotions and step up our marketing, ” said Lue.<\/p>\n

“Thereafter, we launch the press conferences and 2 to 3 weeks before the shows we push the radio and television ads.”\u00a0 “Our social media face book, as really played a gig part…its over 35 thousand followers. And two weeks before the shows we ask everyone involve to sign all contracts including insurance contracts,” Lue said.<\/p>\n

Furthermore, and significantly Lue also articulated that 2 to 3 weeks before\u00a0any of their shows\u00a0are held, is when most of the tickets get purchase and on the last day to showcase the shows.\u00a0On explaining the DC-leg\u00a0more in details he said they would\u00a0start\u00a0that Wednesday to build the stage and venue finishing up the Friday. On the NY- leg, the set via stage is build that Friday Morning leading into the weekend of the show.\u00a0\u00a0 “It takes 150 to\u00a0200 people to run\u00a0 the festival,” finish Lue.<\/p>\n

Once again, talking with Mrs. Pat, she confer with her marketing Mgr and added that there will also be radio people who will go to the vendors places of service and do in-house promos, as well as live broadcasts. VP she communicates, also collaborates with other promoters and productions, including\u00a0 the Door Restaurant, Irie Jam Radio, Ras Clem Radio and\u00a0others. We basically reach out to everyone,” said Mrs. Chin.<\/p>\n

Furthermore, Pat Chin also contends that what compels VP to continue its Jerk Festivals,\u00a0\u00a0is that they saw the excitement about how people feel about the events. “We feel like out door activities\u00a0 and bringing people together is what drives us and the memories,” she conceded.<\/p>\n

Conversely, and To get a better feel and understanding of the overall gratitude of where VP stands on their festival brands, I made a statement and at the same time asked a query of Mrs. Chin. “Jerk Fest is about showing off Caribbean food, music, styles & fashions, as well as showcase their greatest assets Reggae Artists…What do you think sets the VP brands of festivals, apart from all the other festival shows held this time around the country (the (U.S.) each year and\u00a0 the Roy Wilkins Park?<\/p>\n

“Our brands are safe. We believe that the areas are good and we choose them because in the end we know we would get a wider variety and that it would be once again, very\u00a0 very safe.”<\/p>\n

In capping off my inquires I asked Mrs. Pat, how has the festival brands help our community?\u00a0 “In our community of Queens the festivals have helped with raising the tourism rate and pumped thousands of dollars into the South East Queens area alone.”<\/p>\n

The Caribbean festival brands \u00a0have collectively over the years contributed and pumped Billions of dollars into our communities. Our communities have seen their spending revenues rise on all sides; our various Park lands have improved and our tourism rate has risen to above rate.<\/p>\n

“We hope to continue for many years. Its in the summer and we get a piece of home feeling like we are back home in Jamaica. When my husband came to Jamaica Queens, we stayed because it reminded us of the island Jamaica,” stated Mrs. Patricia Chin, finishing the very interesting\u00a0interview. Vincent Chin, died February 2, 2003 at age 65. Jerk Festival New York, is July 23, 2017..gates open 12:00 noon Roy Wiklins Park, Merrick Blvd.<\/strong><\/p>\n

The established Label VP Records, became\u00a0one of the largest independent record label for Reggae and Dancehall music, and with the popularity of the Riddim sound of the 2000 era, the label achieved worldwide recognition and success for\u00a0 popular artist Sean Paul through a deal with Warner Music Group’s Atlantic Records and Virgin Music\u00a0Canada. VP is also accredited for increasing the globally acclaimed Elephant Man aka ‘The energy god” or ELE, through a deal\u00a0 with Bad Boy Records.<\/p>\n

At this interval, it was no stopping the label. VP Records, is the personification of traditional reggae, dancehall, Sosa, and Afro beats via Afro reggae music.\u00a0 The Label have also released a series of Riddim Driven albums consisting of various artists, which began in 2005,\u00a0it is a series that began by Patricia’s grandson, Joel chin, who\u00a0was murdered in Kingston,\u00a0\u00a0died at age 35, Aug 11, 2011, he was director of VP’s A&R. The series is\u00a0cultivated under Greensleeves Records<\/strong>, an outfit captured by VP Records in 2008.\u00a0\u00a0VP sold of its British counterpart and the VP Records Label, is now known as the largest reggae label and publisher worldwide. Their Strictly the Best<\/em><\/strong>, compilations have reached over 50 volumes.<\/p>\n

Some Highlights of her Awards at the Douglaston Manoron Long Island: All Photo captions By Editor\/Journalist C. Harrison <\/strong><\/p>\n

\"\"<\/a>\u00a0\u00a0 \"\"<\/a><\/p>\n

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\"\"\u00a0\u00a0<\/a>\"\"\u00a0\u00a0 <\/a>\"\"<\/a>\u00a0\u00a0\u00a0\u00a0<\/a><\/p>\n

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FM0 caption of me C.Harrison is taken by a journalist<\/figcaption><\/figure>\n

is\"\"\u00a0\u00a0\u00a0<\/a>\"\"<\/a><\/p>\n

\"\"<\/a>
Photo Credit by: Jennifer Valintine Jouranalist C. Harrison and Patricia Chin of VP Reco<\/em><\/strong><\/figcaption><\/figure>\n

\"\"\u00a0\u00a0Jennifer Valentine VP’s PR Mtg & Pat ricia Chin \u00a0<\/a>\"\"Photos\u00a0credit:\u00a0C.\u00a0Harrison<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE EXCLUSIVE WITH PATRICIA CHIN photo credit: VP Records Written By Editor: C. Harrison\/6\/12\/2017\/ 5:51PM modified 4\/4\/2017, New York, NY…Patricia Chin, was recently given\u00a0the Caribbean American Legacy Award\u00a0June 2, 2017, presented to her by the Queens Tribune News Paper, for National Caribbean -American Heritage Month. The 80 year-old, is a monarch in the VP Records … Continue reading WHY JERK FEST IS WORKING FOR VP RECORDS AND PARTNERS IN FLORIDA, NEW YORK & WASHINGTON D.C.<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4056","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4056"}],"version-history":[{"count":15,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4056\/revisions"}],"predecessor-version":[{"id":4115,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4056\/revisions\/4115"}],"wp:attachment":[{"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bundiblog.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}